There's no doubt that our tough economy is preventing people from buying discretionary products and services. Many are afraid that they won't have jobs at the end of the month, so they are reluctant to spend money. And they are starting to second guess purchases they would have originally made without a second thought.

So, as business owners we need to set ourselves apart and offer top quality, second to none services and products. Here are 5 tips to grow and maintain your business in this tough economy.

1. Setting and maintaining realistic goals that can be accomplished long-term, will keep you focused and on track.

2. Grow wisely without surplus or waste. Carefully think through your buying power. Do you really need that new laser copier or will the ink jet on your desk suffice for now? Spend your business income wisely as there is no guarantee that the money will come in tomorrow. So, manage your funds wisely, frugally and carefully.

3. Understand your market and how you belong in it. By knowing who your target market is, you will be able to promote your business correctly and more efficiently.

4. Be courteous. Treat your customer like they are your only customer. Go that extra mile to ensure that your customer is satisfied with your product and/or service.

5. Under promise & over deliver. When your customer feels that they are getting the best value for their hard-earned dollar, you have earned their trust and they will be repeat customers.