To honestly answer that question, you need to stand out from your competition. If you own a Virtual Assistant business, what do you do differently than the hundreds of other VA services out there? You need to have a unique marketing strategy.

Many businesses go broke because they try to be all things to all people. Define a niche that you enjoy and think of ways to incorporate that into your business. If your business is in gardening or landscaping, consider offering organic fertilizer as a defining niche. Focus on your niche and become an expert in your field.

Let's take GEICO for example, their unique marketing strategy is the gecko and the caveman. Regardless if the silly commercials make you sick to your stomach, the fact is they are brilliant. The commercials are entertaining and immediately upon hearing them, you think of GEICO and auto insurance.

If you have digital products, such as eBooks, one way of setting yourself apart from the millions of other eBooks on the market is to add audio. When you add audio as part of your information product, you are offering an added service to your customer. Not only can they read your eBook but now they can listen to it and possibly better retain the information that you've shared with them.

Take some time to think of creative ways to be unique in your marketing. When you offer something different, you have an edge up on your competition.

Thanks to technology, I was able to upload my late Uncle's album to my hard drive.  It had been over 20 years since I last heard his music.  His name was Terry Powell and he was known as the "King of the Barrelhouse Piano".

A modern day honky tonk pianist who had continued the tradition of lively improvisation and driving rhythms in his music travels.  Incorporating extreme speed into his unique style, he channeled his power into a percussive style of piano that hearkens back to the honky tonk roots of African drumming and thimble thumped minstrel banjos.

Terry Powell died in 1989 of Lukemia but his music will always live on.  I've always known where my musical tastes of classical jazz and bluegrass came from.  I remember seeing him live and not being able to sit still all the way to the last number.

He left this earth too quickly at the age of 58 but I am happy to share some of his music with you today.  Click the link below to hear a sample.  Thank you for taking the time to listen.

http://amazingvoicetalent.com/wp-content/uploads/2009/01/terrys-theme.mp3